‘When the soul is ready, so are things.’ This aphorism inspired Edward Scialfa's avant-garde project, which, for summer 2025, combines market research and personal passions to create a new holiday format.

In the heart of the Romagna Riviera, the first ‘Evolution’ hotel is a new model of hospitality based on three pillars: holistic disciplines, body care and a calendar of events with 100 dates, one for each evening of the opening.

An Evolution hotel is not a spa, it is not a wellness retreat and it is not a classic luxury hotel. It is a new holiday formula that aims to attract a cross-section of customers who are sensitive to certain “lifestyles” but free to live them without fundamentalism, with the times and rules they deem most suitable for their daily lives.